Context

Fáilte Ireland is the Irish National Tourism Development Authority, Fáilte Ireland’s role is to support the long-term sustainable growth in the economic, social, cultural and environmental contribution of tourism to Ireland.

What We Did

We have been working with Fáilte on a range of projects since 2017 including Ireland’s Ancient East, Killarney, the Galway Museum and Westport House.

Areas in which we have worked across the projects include Innovation, Brand Positioning, Strategy, Insight, Brand Identity & Look and Feel, Brand Guidelines, Naming, Research and Capability.

We have also worked with Fáilte on the development of working systems, structures and approaches in areas like Innovation, brand positioning, insight and naming.

Results

Results include the delivery of brand purpose, insight, positioning and strategies for Fáilte brands and experiences.

In addition to the actual delivery of projects we have also delivered systematic approaches, structures and teaching capability to the teams in order to create sustainable growth.