A Rare Mix of Brand and Creative Experts
1.
Both Sides of the Fence
Hellfire Brand Club is a collective of senior level experts who have lead and grown blue chip brands. These people are creative leaders and innovators who have held senior creative roles in major companies and leading communications and design agencies.
2.
True Experts
Our collective is made up exclusively of senior-level experts across all disciplines. Their proven track record and experience in delivering brand growth make them exceptionally qualified to advise our clients and partners.
3.
Unique Breadth of Disciplines
Hellfire Brand Club has expertise across all elements of the brand creation and innovation growth pathway. From positioning, concept development and strategy through to design and in market mental and physical availability activation we can partner with you to deliver effective growth for both your team and your brand.
About Hellfire
Hellfire Brand Club is a collective specialised in the positioning, creation and activation of exceptional brands.
We build brands and brand innovation effectively using a proven mix of creativity and marketing science. We love creativity and compliment this with an approach , systems and methodologies that are validated by marketing science and proven to drive brand growth.
Europe
Andy Crawford
Managing Partner
A veteran brand builder, strategy expert and successful business leader & entrepreneur. Andy is a Managing Partner at Hellfire Brand Club and the Co-founder of the Hellfire Brew Club, a Dublin based craft brewery. His deep experience in FMCG, earned with Quaker Oats and at P&G working on the marketing and innovation of global brands like Ariel, Tide, Lenor, Febreeze, Fairy, Pringles and Swiffer. This was complimented over a decade at Diageo where he transformed and built both local businesses and iconic brands like Guinness, Carlsberg, Bushmills, Smirnoff, Smithwicks, Gordon’s and Bailey’s. Andy complements this brand building expertise with experience agency side as a partner at Trinity Brand Group leading brand, strategy and innovation.
Europe
Alexis Bouckaert
Head of Creative
Alexis has over 20 years' experience helping brands communicate on - and off - line. Most of this as a Creative Director, representing internal networked agencies, as well as feisty independent ones. His clients have ranged across most industries, with a focus on FMCG, Alcohol, Telcos and Financial Services. He also has a strong personal affinity for charities, NGOs and health related initiatives. A strategic approach blended with a passion for craft and an extensive record in creative leadership make Alexis uniquely placed to tackle any creative challenge you may need help with.
USA
Sheila Golden
Director
Savvy marketer with extensive experience in growing brands across the food and beverage space. Sheila is a passionate leader with ability to craft inspiring vision and strategy that results in brand growth and business expansion. She has worked on brands such as Pepsi, Tropicana, Quaker, Jameson and Chivas Regal. Understanding the consumer, how and where they interact with a brand is at the heart of what Sheila does to unlock true brand potential. She has worked across mature and developing markets, leveraging her skills to accelerate growth for Jameson in North America, Quaker across Middle East / Asia, and the development of a new business model for Tropicana in Latin America.
Asia
Sandip bahl
Director
Sandip Bahl started his career as a diplomat in 1997 before he became a Marketer, Business Leader and Brand Builder for iconic & household brands such as: Mercedes-Benz, Procter & Gamble (head of innovation for P&G’s flagship laundry brands in Europe) & Philips in Europe, Asi-Pacific, Japan, Korea & Oceania (14 countries). In 2012, Sandip joined a Singaporean Venture Capital firm as Managing Partner. Where he used his experience and networks to accelerate, transform and grow startups into profitable Brand Franchises . Today Sandip is a consultant specialised in: digital marketing, corporate venturing, CMO services and brand building for clients in Europe, Singapore & Japan.