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Unlock Brand Performance and Progress

For a brand to stand out and be successful, it needs so much more than conventional thinking.

It needs the kind of considered, insightful guidance that you'd only get from a collective of experts and experienced senior brand and agency partners.

Meet the Hellfire Brand Club

Always in Excellent Company

Here are some of the many brands that the Hellfire Collective have advised.

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What We Do

We are teams of experts that partner with you in the creation and activation of meaningful, differentiated brands.

Brand

Positioning

We design innovation, brand positioning and brand strategy inspired by creativity and rooted in marketing science that provides a foundation for brands to grow sustainably and effectively over time. The expertise and experience we have, has driven discontinuous and sustainable growth in equity and revenue for some of the strongest brands in the world.

Brand

Creation

We bring brands and innovations to reality via our creative team of designers who are lead by design experts with backgrounds and experience in some of the very best communications, packaging and creative agencies complimented from client side by creative experts in major blue chip companies.

Brand

Activation

Our activation expertise comes from decades of collective experience driving significant brand equity and revenue growth via the design and implementation of mental and physical availability brand plans. We can support brands as they go to market with a marketing and commercial mix designed to help sell effectively.

A Rare Mix of Brand and Design Experts

01

Both Sides of the Fence

Hellfire Brand Club is a collective of senior level experts who have lead and grown blue chip brands. These people are creative leaders and innovators who have held senior creative roles in major companies and leading communications and design agencies.

02

True Experts

Our collective only works with senior leaders with proven brand growth track records. The people who work with our clients and partners are experts with significant experience and proven track records.

03

Breadth of Disciplines

Hellfire Brand Club has expertise across all elements of the brand creation and innovation growth pathway. From positioning, concept development and strategy through to design and in market mental and physical availability activation we can partner with you to deliver effective growth for both your team and your brand.

Contact Us

Don't hesitate to get in touch with any of the team.
General queries: info@hellfirebrandclub.com

EUROPE

A veteran brand builder, strategy expert and successful business leader & entrepreneur. Andy is a Managing Partner at Hellfire Brand Club and the Co-founder of the Hellfire Brew Club, a Dublin based craft brewery. His deep experience in FMCG, earned with Quaker Oats and P&G, sharpened by over a decade at Diageo where he transformed and rebuilt both local businesses and iconic global brand franchises like Guinness and Bailey’s. Andy complements this brand building expertise with experience agency side as a partner at Trinity Brand Group leading brand, strategy and innovation.

Andy Crawford

MANAGING PARTNER

A veteran brand builder, strategy expert and successful business leader & entrepreneur. Andy is a Managing Partner at Hellfire Brand Club and the Co-founder of the Hellfire Brew Club, a Dublin based craft brewery. His deep experience in FMCG, earned with Quaker Oats and at P&G working on the marketing and innovation of global brands like Ariel, Tide, Lenor, Febreeze, Fairy, Pringles and Swiffer. This was complimented over a decade at Diageo where he transformed and built both local businesses and iconic brands like Guinness, Carlsberg, Bushmills, Smirnoff, Smithwicks, Gordon’s and Bailey’s. Andy complements this brand building expertise with experience agency side as a partner at Trinity Brand Group leading brand, strategy and innovation.

andy@hellfirebrandclub.com

+353 86 385 0439

EUROPE

A veteran brand builder, strategy expert and successful business leader & entrepreneur. Andy is a Managing Partner at Hellfire Brand Club and the Co-founder of the Hellfire Brew Club, a Dublin based craft brewery. His deep experience in FMCG, earned with Quaker Oats and P&G, sharpened by over a decade at Diageo where he transformed and rebuilt both local businesses and iconic global brand franchises like Guinness and Bailey’s. Andy complements this brand building expertise with experience agency side as a partner at Trinity Brand Group leading brand, strategy and innovation.

Alexis Bouckaert

HEAD OF CREATIVE

Alexis has over 20 years' experience helping brands communicate on - and off - line. Most of this as a Creative Director, representing internal networked agencies, as well as feisty independent ones. His clients have ranged across most industries, with a focus on FMCG, Alcohol, Telcos and Financial Services. He also has a strong personal affinity for charities, NGOs and health related initiatives. A strategic approach blended with a passion for craft and an extensive record in creative leadership make Alexis uniquely placed to tackle any creative challenge you may need help with.

Mail

+353879873795

NORTH AMERICA

A veteran brand builder, strategy expert and successful business leader & entrepreneur. Andy is a Managing Partner at Hellfire Brand Club and the Co-founder of the Hellfire Brew Club, a Dublin based craft brewery. His deep experience in FMCG, earned with Quaker Oats and P&G, sharpened by over a decade at Diageo where he transformed and rebuilt both local businesses and iconic global brand franchises like Guinness and Bailey’s. Andy complements this brand building expertise with experience agency side as a partner at Trinity Brand Group leading brand, strategy and innovation.

Sheila Golden

DIRECTOR

Savvy marketer with extensive experience in growing brands across the food and beverage space. Sheila is a passionate leader with ability to craft inspiring vision and strategy that results in brand growth and business expansion. She has worked on brands such as Pepsi, Tropicana, Quaker, Jameson and Chivas Regal. Understanding the consumer, how and where they interact with a brand is at the heart of what Sheila does to unlock true brand potential. She has worked across mature and developing markets, leveraging her skills to accelerate growth for Jameson in North America, Quaker across Middle East / Asia, and the development of a new business model for Tropicana in Latin America.

Mail

+1646 831 9056

ASIA

A veteran brand builder, strategy expert and successful business leader & entrepreneur. Andy is a Managing Partner at Hellfire Brand Club and the Co-founder of the Hellfire Brew Club, a Dublin based craft brewery. His deep experience in FMCG, earned with Quaker Oats and P&G, sharpened by over a decade at Diageo where he transformed and rebuilt both local businesses and iconic global brand franchises like Guinness and Bailey’s. Andy complements this brand building expertise with experience agency side as a partner at Trinity Brand Group leading brand, strategy and innovation.

Sandip Bahl

DIRECTOR

Sandip Bahl started his career as a diplomat in 1997 before he became a Marketer, Business Leader and Brand Builder for iconic & household brands such as: Mercedes-Benz, Procter & Gamble (head of innovation for P&G’s flagship laundry brands in Europe) & Philips in Europe, Asi-Pacific, Japan, Korea & Oceania (14 countries). In 2012, Sandip joined a Singaporean Venture Capital firm as Managing Partner. Where he used his experience and networks to accelerate, transform and grow startups into profitable Brand Franchises . Today Sandip is a consultant specialised in: digital marketing, corporate venturing, CMO services and brand building for clients in Europe, Singapore & Japan.

Mail

+91 8220863415